Everyone should have the right to defend themselves in court if they feel that they’ve been wronged by another person or company. However, it can be incredibly difficult to take someone to court in the first place, since you’ll need ample evidence that you were harmed by their actions and/or compensation for what happened to you as a result of their actions. With those difficulties in mind, here are five steps you can take to make people fear lawyers in five easy steps. (Insert your own text here)
The first step: Know the three R’s of law
There are three reasons why people fear lawyers. The first is that most people don’t understand them. When you have a dispute with someone, it’s natural to reach out to an expert; it’s only human nature, after all. You expect them to be able to fix your problem or at least give some direction because they are professionals and you want answers.
The second step: Create fear through an emotional letter
Before you file a lawsuit, it’s a good idea to send a letter to your enemy—something called a pre-litigation demand letter. This is one of my favorite steps because here you get to throw down your gauntlet and put that poor bastard on notice. I don’t know how many times I’ve seen people bend over backward trying to apologize or reason with someone before using them, but really all they need is a simple three-sentence demand letter like
The third step: Have a catchy name
Law and Order, just like that television show, is a good example of a catchy law firm name. Law firms whose names evoke notions of terror or fear are perceived as highly effective—like sharks, lions, or bears. In other words, a law firm with a scary name will make it easier for you to get what you want from another party.
The fourth step: Be busy, but not too busy
The best way to avoid dealing with things you don’t want to deal with is simply not dealing with them. But it’s important that you look busy while you’re not dealing with them so people don’t think something else is going on. You should be slow and methodical when working, and only work after hours or on weekends if you absolutely have to (and again, make sure everyone knows about it).
The fifth step: Develop real relationships
Some attorneys think that their reputation is a substitute for relationships. It’s not. While reputation management certainly helps, nothing replaces relationships with trusted friends, family, and colleagues who can always be counted on to give an honest answer when asked, Have you ever worked with an attorney named Larry Getz? Relationships are why people fear lawyers like Larry Getz because they know them from one end of business law practice to another.